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Start Your Automated Webinar Marketing Today!

In today’s digital age, businesses are constantly seeking innovative ways to engage with their audience and convert leads into loyal customers. One powerful tool that has emerged as a game-changer in the realm of digital marketing is automated webinars. Whether you’re a seasoned marketer or a new entrepreneur, leveraging automated webinars can significantly boost your reach, impact, and ultimately, your sales.

An automated webinar, also known as an evergreen webinar, is a pre-recorded webinar that simulates a live event. Unlike traditional webinars that require real-time attendance, automated webinars offer the flexibility of on-demand viewing. This means your audience can access and engage with your content at their convenience, regardless of time zones or schedules.

  1. Scalability: Automated webinars allow you to reach a wider audience without the limitations of live events. You can effortlessly scale your marketing efforts and connect with potential customers across the globe.

  2. Consistency: Deliver a consistent message and presentation every time. Unlike live webinars, where human error or technical glitches can occur, automated webinars ensure a seamless viewing experience for every participant.

  3. Lead Generation: Capture leads efficiently by integrating automated registration forms and email sequences. This enables you to build your email list and nurture leads automatically, even while you sleep.

  4. Engagement: Engage your audience with interactive elements such as polls, surveys, and Q&A sessions embedded within the webinar. These features encourage active participation and enhance viewer retention.

  5. Analytics and Insights: Gain valuable insights into participant behavior, engagement metrics, and conversion rates through comprehensive analytics. This data allows you to refine your marketing strategies and optimize your webinar content for better results.

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How to Get Started with Automated Webinar Marketing

Step 1: Choose an Attractive Webinar Title

Choosing an attractive webinar title is a strategic decision that directly impacts your webinar’s success. By crafting a clear, compelling, and benefit-driven title, you can effectively attract your target audience, increase registration rates, and ensure a successful webinar experience.

Take the time to brainstorm and refine your webinar title to make it irresistible to your audience. Remember, a well-chosen title is your first step towards engaging and educating your attendees effectively.

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Step 2: Write your webinar description

Crafting a compelling webinar description involves clarity, highlighting benefits, a strong call to action, and a structured format to engage potential attendees effectively.

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Step 3: Choose your webinar type

When planning a webinar, selecting the right format is essential to ensure maximum engagement and effectiveness. Here’s a guide to help you choose the best webinar type based on your goals and audience needs:

1. Live Webinars

Best For: Real-time interaction, immediate engagement, and fostering a sense of urgency.

Description: Live webinars are broadcasted at a scheduled date and time. They offer participants the opportunity to interact with hosts and presenters through live chat, polls, and Q&A sessions. Live webinars create a dynamic atmosphere and allow for spontaneous audience engagement.

2. One-Time Webinars

Best For: Delivering content once to a specific audience.

Description: One-time webinars are conducted on a specific date and time, and the content is not repeated. They are ideal for delivering focused content to a targeted audience within a defined timeframe, such as product launches, special events, or training sessions.

3. Recurring Webinars

Best For: Providing ongoing education or updates to a consistent audience.

Description: Recurring webinars are scheduled at regular intervals, such as weekly or monthly. They are designed to address recurring topics of interest or provide continuous education on a subject matter. Recurring webinars build a loyal audience and establish a regular cadence of engagement.

4. Just-in-Time Webinars (Recommended)

Best For: Addressing timely or urgent topics as they arise.

Description: Just-in-Time webinars are scheduled quickly in response to current events, trends, or urgent topics of interest. They are designed to provide timely information and respond to audience demand promptly. Just-in-Time webinars capitalize on current relevance and attract participants seeking immediate insights.

5. On-Demand (Right Now) Webinars

Best For: Providing flexibility and accessibility to content anytime.

Description: On-Demand webinars are pre-recorded sessions available for viewing at any time. They offer flexibility for participants to access content at their convenience, without being tied to a specific live event. On-Demand webinars are often used for evergreen content, continuous learning, or catering to global audiences across different time zones.

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Step 4: Insert your webinar source (Example: Youtube Url)

Upload your webinar video to any platform like Youtube, Dailymotion, Wistia etc, then copy and paste the URL in the box.

Just as easy as one two three!

 

 

 

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Step 5: Give your webinar a price

*IMPORTANT NOTE*

Check the “Paid webinar” button, then you will be able to see your webinar in your Shop Dashboard under “Product.”

Simply set a price based on the USD rate; you will be able to change it in the Dashboard under “Product.”

If you would like to set the webinar as FREE to increase traffic to your shop, simply set the price to “0” in the column. You will be able to change it in the Dashboard under “Product.”

 

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